Independent hospitality · Sweden
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Hospitality Group
A new chapter · Sweden

Born in Scotland.
Developed in Germany.
Now in Sweden.

After years of creating, developing and testing hospitality ideas across Europe, Goodboy has found a new home in Sweden. We’re preparing to bring fresh, independent concepts to life — with Malmö as our main focus.

We’re looking to connect with a like-minded chef or business partner to build the first concept together — and with investors who believe in good food, great hospitality and ambitious ideas.

Our story

The Goodboy story has its roots in Scotland, where a passion for hospitality took shape. In Germany, that passion evolved into real concepts — from cocktails and catering to supper clubs, food and events. Each experience was an opportunity to create, test and refine what Goodboy could become.

Now in Sweden, we’re ready for the next chapter. With more than 20 years of international hospitality experience behind us, our ambition is to build distinctive, welcoming places where great food, creativity and community meet. Malmö is where we want to begin.

Get in touch

hello@goodboyhospitalitygroup.com

Goodboy events & catering

Let's make something good happen.

While we develop our next hospitality concepts in Sweden, we're welcoming enquiries for selected events, pop-ups and group orders.

Based in Arboga. Available across Sweden.

We're happy to travel for events and collaborations throughout Sweden.

Tailored quotations

Travel and, where applicable, accommodation expenses are quoted separately from the event price and agreed in advance.

Enquire about an event